For a variety of reasons, creating a website is deemed vital. More than 547,000 new websites are launched every day. The majority of these are for business and service-related purposes, such as launching a new firm, publishing a professional blog, launching an internet store, or even introducing a non-profit organization. But how about making your unique website?
Setting up a personal website has numerous advantages. Many people, including entrepreneurs, professionals in the digital, media, entertainment, and creative professions, and even hobbyists, believe that having one is a must. Despite this, many people refuse to claim their online personal space. It isn’t always because of a lack of knowledge. After all, there are numerous ways to construct a website these days without knowing anything about website creation.
It’s more a question of appreciating the value of creating a personal website. Many people, for example, believe that simply being on social media is sufficient. Having profiles on Facebook, Twitter, Instagram, Linked In, and other social media sites allows you to connect with people all over the world. However, the majority of people still use Google to search for information, which is why having your website is so crucial. Are you still not convinced? Here are five compelling reasons why it is still essential.
- For the sake of branding
Whatever field you are in, there is a lot of competition. In the end, your ability to distinguish yourself from your colleagues will determine your professional success. Here’s where a strong brand identity comes in handy. Starting with your bio and profile photo, your website may help you create the exact characteristics that characterize who you are.
For example, you can tailor the language, colors, pictures, and layout of your website to reflect your personality and expertise. This allows you to produce a more realistic visual depiction of your brand than is achievable with a standard, non-customizable social media page.
- Increases your chances of landing a job
For millions of professionals, finding a job remains a serious worry. While LinkedIn and other employment networks might help, there are a variety of reasons why you might fall between the cracks. For one thing, many firms have yet to embrace social networking. According to research, only approximately 40% of employers use social media to gather information about potential hires.
Furthermore, unless you have a very distinctive name, there will be a lot of other people on social media with the same or a similar name as you. If a potential employer searches for you on Facebook, for example, they will find it impossible to distinguish you from the hundreds of “John Smiths” who exist. If you include a link to your website on your resume, it eliminates all concerns about who you are.
Furthermore, because it permits your information to appear in Google searches, your website can make it easier for people to hire you, even if you have never applied for a job. This is particularly useful if you have an online portfolio, which leads us to the following topic.
- It’s a digital portfolio, after all.
You may display your work and provide proof of your expertise by creating your website. If you work in a creative area such as writing, designing, art, or music, this is a must-have. While your talents can be listed on your CV, having a portfolio allows others to see exactly what you’ve done.
For example, if you’re applying for a job as a graphic designer, you may state on your application that you’ve altered photographs for a prestigious publication. It’s possible that other applicants mentioned the same thing, so what makes you stand out from the crowd? If they can discover your website and look at the photographs you changed, they will have a better understanding of your abilities and will be able to decide whether or not to hire you.
Furthermore, depending on your SEO, if someone searches for a graphic designer on Google, your website may appear in the results. They can look at your work samples and learn more about you to evaluate whether you’re a good fit for their project.
- Allows you to advertise yourself and share your knowledge
People who want to advertise their enterprises or exchange expertise can benefit from having a personal website. For example, if you’re a motivational speaker or life coach, your website is a terrific way to let the world know what you do and how to contact you. You can submit videos of your previous work, as well as a list of your clients and even favorable reviews, in a similar way to having a portfolio.
You can offer educational articles, tips, or tutorials on your blog, which can help you establish yourself as an authority in your field. Even if you sell your skills through a different commercial platform, a personal website allows you to showcase your uniqueness. You might, for example, be interested in humanitarian work, public speaking, travel, and other activities in addition to running a digital marketing firm. On your web page, you’d be able to share (and connect to) these various aspects of your life.
- Improve your search engine optimization
The content you create for your brand can help you improve your overall SEO ranking. Consider the articles, videos, and photographs, for example. Keywords related to what you do elsewhere online, such as other business websites and social accounts, will be included in the document you generate. Furthermore, your website allows you to post links to other websites where you can find information about yourself and your job. Backlinking is what you call it, and it’s crucial for SEO. The better your SEO, the longer you have your website up and the more active you are online. People will be able to find you more easily as a result, whether they are looking for someone to recruit, cooperate with, or buy from.
Creating a website allows you to stretch your creative muscles in new directions. Regardless of your website’s goal, it will provide you with the opportunity to demonstrate your unique talent and ingenuity. Each detail/component of your site communicates a lot about who you are as a person and an expert, therefore it’s a good idea to think about things like your logo, design, and marketing elements while you create and build your site. The more intimate you can be with your audience, the more they will notice you.
In short, creating a website will not only assist you in landing a promising job but will also assist you in healthily promoting yourself. You can gain a leg up on your competition by starting early in college and allowing recruiters to notice you. Blogs have been immensely popular in recent years as a way for people to share their thoughts and experiences with a larger audience. A personal website allows you to be more flexible in terms of what you want to accomplish with your platform. It’s your domain that allows you to promote yourself to the rest of the globe.